These terms are sometimes used interchangeably, but have different meanings, purposes and uses.

If you have been experiencing low response rates for your surveys, a badly worded questionnaire may be the culprit. Poorly formulated...

Having a cover letter for a survey is not so important, right? Afterall, it is not like a CV? Wrong! Just like applying for a job, these...

In a continuation of my blog post series on survey design, here are more tips to help you develop surveys. As you know, a well developed...

What is the number one nightmare of anyone involved in designing and administering surveys? Answer: A high number of questionnaires...

There is no disputing that your effectiveness in any endeavor comes down to your strategies and tools. Evaluations are no different. The...

What is a Proxy Indicator? Sometimes the phenomenon that is being studied or investigated cannot be directly measured. Or in the case of...