Tips to Improve Response Rates of Surveys

What is the number one nightmare of anyone involved in designing and administering surveys? Answer: A high number of questionnaires returned with many items uncompleted (or none of the questions answered at all).

A low response rate (or too much missing data) spells death for the validity of the findings and can really frustrate the data collection efforts. Here are 9 tips that increases the likelihood of a questionnaire being fully completed.