Webinar on How to Measure the Hard-To-Measure

Some of the most meaningful results in development like behaviour change, empowerment, policy influence, or shifts in norms, don’t come with tidy metrics or linear paths. This webinar explores strategies and frameworks to evaluate outcomes that don’t fit neatly in a logframe.

You’ll walk away with methods to capture change as it really happens, even when it's messy, emergent, or unexpected.

Objectives of the Session

By the end of this session, participants will be able to:

✅ Explain why some results are inherently hard to measure (and what to do about it)

✅ Distinguish between attribution and contribution

✅ Tracking Impact and not just activities

✅ Choose from methods to evaluate intangible or emergent change (e.g., Outcome Harvesting, Most Significant Change (MSC), Ripple Effects Mapping, SenseMaker, Qualitative Comparative Analysis)

✅ Identify practical strategies for triangulation and validation

Intended Audience

This session is ideal for M&E practitioners, programme designers, donor partners, and social impact professionals working on complex initiatives in advocacy, gender, policy, climate justice, community development, etc. No advanced stats needed—just curiosity and a willingness to rethink “results.”

📅 Date: 19 June 2025

⏰ Time: 3pm CET / 9am EDT

Facilitator

Ann-Murray Brown 

How to Attend

✅ Option 1: One-time webinar access – €39 – Click here

✅ Option 2 (Best Deal!): Join the M&E Academy –€47.99 for 6 months or €80 for 12 months.This gives access to this webinar + all future workshops, exclusive resources & expert support! – Click here to learn more.

 Recording of the session will be available for those who cannot attend live due to time zone differences.

The Zoom calendar link will be sent to all Academy members and registered participants two days before the event begins. No separate registration is needed—if you’re a member or have paid, you’ll receive the Zoom invite.