Webinar on How to Measure the Hard-To-Measure
Some of the most meaningful results in development like behaviour change, empowerment, policy influence, or shifts in norms, don’t come with tidy metrics or linear paths. This webinar explores strategies and frameworks to evaluate outcomes that don’t fit neatly in a logframe.
You’ll walk away with methods to capture change as it really happens, even when it's messy, emergent, or unexpected.

Objectives of the Session
By the end of this session, participants will be able to:
✅ Explain why some results are inherently hard to measure (and what to do about it)
✅ Distinguish between attribution and contribution
✅ Tracking Impact and not just activities
✅ Choose from methods to evaluate intangible or emergent change (e.g., Outcome Harvesting, Most Significant Change (MSC), Ripple Effects Mapping, SenseMaker, Qualitative Comparative Analysis)
✅ Identify practical strategies for triangulation and validation
Intended Audience
This session is ideal for M&E practitioners, programme designers, donor partners, and social impact professionals working on complex initiatives in advocacy, gender, policy, climate justice, community development, etc. No advanced stats needed—just curiosity and a willingness to rethink “results.”
📅 Date: 19 June 2025
⏰ Time: 3pm CET / 9am EDT
Facilitator
Ann-Murray Brown
How to Attend
✅ Option 1: One-time webinar access – €39 – Click here
✅ Option 2 (Best Deal!): Join the M&E Academy –€47.99 for 6 months or €80 for 12 months.This gives access to this webinar + all future workshops, exclusive resources & expert support! – Click here to learn more.
Recording of the session will be available for those who cannot attend live due to time zone differences.
The Zoom calendar link will be sent to all Academy members and registered participants two days before the event begins. No separate registration is needed—if you’re a member or have paid, you’ll receive the Zoom invite.








































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This webinar looks really useful for anyone dealing with messy, hard-to-measure outcomes. I also saw sillytavern character cards for roleplay, but the practical methods like Outcome Harvesting and MSC are what I need.
Webinar pages carry an abstract promise, so the visuals end up doing the explaining: a clean diagram of attribution versus contribution, a slide that survives being screenshotted, and a banner that matches the report the session is promoting. Assembling all of that out of a decade of old decks is where the time actually goes. We build Image 2.5 Sunburst (Image 2.5 Sunburst) for that: give it an existing slide or chart as the reference plus a prompt, and it edits or generates visuals so a session and the report around it hold one look.
Measuring the unmeasurable often comes down to capturing the messy, qualitative data hidden in PDFs and screenshots. That’s where optical character recognition saves time, letting you pull quotes or notes into a spreadsheet without retyping. For quick, private extractions, an Espacio en blanco tool keeps everything local, which helps when dealing with sensitive feedback.
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