Webinar on Most Significant Change

Not all meaningful change comes with tidy indicators. Some of the most powerful results in development like empowerment, mindset shifts, community ownership, and changes in social norms are deeply significant but difficult to measure.

This webinar dives into the Most Significant Change (MSC) technique, a participatory, story-based approach to evaluation that captures impact through the lens of lived experience.

You’ll walk away with practical skills to document change as people experience it, even when it’s messy, non-linear, or unexpected.

Objectives of the Session

By the end of this session, participants will be able to:

✅ Understand the core principles and steps of the Most Significant Change technique

✅ Explain when and why MSC is useful (and when it’s not)

✅ Identify practical strategies for collecting and analyzing MSC stories

✅ Facilitate participatory story selection with stakeholders

Intended Audience

This session is designed for M&E professionals, programme designers, donor partners, and development practitioners working in complex environments—such as gender justice, advocacy, policy influence, climate action, community development, or social innovation.

No advanced statistics required—just curiosity, humility, and a desire to centre people’s voices in how we understand change.”

📅 Date: 10 July 2025

⏰ Time: 3pm CET / 9am EDT

Facilitator

Ann-Murray Brown 

How to Attend

✅ Option 1: One-time webinar access – €39 – Click here

✅ Option 2 (Best Deal!): Join the M&E Academy –€47.99 for 6 months or €80 for 12 months.This gives access to this webinar + all future workshops, exclusive resources & expert support! – Click here to learn more.

 Recording of the session will be available for those who cannot attend live due to time zone differences.

The Zoom calendar link will be sent to all Academy members and registered participants two days before the event begins. No separate registration is needed—if you’re a member or have paid, you’ll receive the Zoom invite.