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Qualitative Research
In this webinar recording I spoke with Margaret R. Roller, co-author of "Applied Qualitative Research Design A Total Quality Framework...
1 min read
634 views


Recruitment of Focus Group Participants
Yes, you can actually place an advertisement to recruit persons for your focus group.The recruitment method you choose will be guided by...
1 min read
308 views


Focus Groups: Questioning Strategy
One of the most frequently abused qualitative method is the Focus Group. It is so easy for persons to convene a group of 5-12 persons in...
1 min read
1,584 views


Both an Art and a Skill: 9 Tips for Wording Questions on a Survey
If you have been experiencing low response rates for your surveys, a badly worded questionnaire may be the culprit. Poorly formulated...
1 min read
205 views


The Devil is in The Details: 7 Things to Include in the Cover Letter for a Survey
Having a cover letter for a survey is not so important, right? Afterall, it is not like a CV? Wrong! Just like applying for a job, these...
1 min read
134 views


Design Awesome Surveys: More Tips!
In a continuation of my blog post series on survey design, here are more tips to help you develop surveys. As you know, a well developed...
1 min read
225 views


Tips to Improve Response Rates of Surveys
What is the number one nightmare of anyone involved in designing and administering surveys? Answer: A high number of questionnaires...
1 min read
360 views