5 Ways Key Informant Interviews are Useful

Key Informant Interview (KII) is a qualitative data collection method that involves a conversation with a person(s) who are knowledgeable about the issue under investigation. That is, the subject of your evaluation or research.

However, when should you consider using KIIs as part of part of your research or evaluation design? See the image below as a guide for when to use KIIs.