From Activity Tracking
to
Showing Evidence of Impact
Introduction
Most professionals are stuck counting activities instead of proving outcomes. For example, stating how many workshops were conducted or number of persons reached.
Reports get written, but they don’t influence decisions, because the evidence doesn’t show what really changed.
That’s why I created and trademarked the Clarity-to-Impact™ Programme.
It is a virtual programme to help both individuals and organisations move beyond activity tracking, to demonstrating real results. It builds on the foundational resources you know and trust from the M&E Academy content library.
This is NOT a course but a transformative guided journey.
The Clarity-to-Impact™ Programme is built on three pillars, PIT:
Practicality (straightforward tools without the jargon),
Inclusivity (with gender, disability, and neurodiversity at the core) and
Transformation (because at the end of it, both you and your work will be changed).
Clarity-to-Impact™ Pro (for Individuals)
For practitioners who are reporting activities and want to demonstrate real impact, this is a guided 6 months journey to get there.
The 6-Month Journey
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These stages are covered over the months
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Stage 1: Shift Your Lens (Reframe activities into outcomes with the So What?™ Exercise.)
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Stage 2: Build Your Theory of Change (Map assumptions, pathways, and design a solid ToC)
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Stage 3: Select Indicators that Matter (Including how to measure soft outcomes, with gender and inclusion lenses.)
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Stage 4: From Data to Learning (Go beyond donor compliance, turn data into reflection, adaptation, and influence.)
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Stage 5: Integrate & Showcase (Pull everything together into a cohesive MEL system. Share it, peer review it)
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Peer Support → Live group sessions where you apply tools to real challenges or come with your M&E challenge for group feedback
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Exclusive Tools & Templates → Flagship resources like the So What?™ Exercise and MEL Health Check.
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Certification
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Full access to the M&E Academy library, infographics, and webinar recordings.
👉 For individuals to achieve transformation in 6 months
Clarity-to-Impact™ Org (for Teams & Organisations)
A cost-effective way to build your team’s MEL capacity, reduce dependence on consultants, and create credible evidence. Instead of €20–30K for one consultant, your whole team gets training, tools, and strategic advice for €12K/year.
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Quarterly consulting calls with Ann to get feedback on your specific projects or MEL challenges. This is targeted expert support without the full consulting price tag.
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An annual MEL Health Check to benchmark and improve.
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Access for up to 15 staff members to the contents of the M&E Academy (webinar recordings, library, infographics, Theory of Change (ToC) resources.
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A step-by-step pathway to move from tracking activities to measuring outcomes.
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Access to self-paced online course
👉 For organisations serious about embedding evidence and learning into their work.
What You’ll Achieve
By the end of the programme, you or your team will:
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Apply the So What?™ Exercise to help you measure outcomes and impact
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Design or refine a Theory of Change with credible assumptions.
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Select indicators that measure both hard and soft outcomes.
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Build reporting systems that speak to donors, policymakers, and communities
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A certificate
What Is Expected from You If You Join
The Clarity-to-Impact™ Programme is designed for serious practitioners and organisations who want to move beyond activity tracking and achieve real transformation. That means:
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Planning to spend 4–6 hours per month engaging with live virtual sessions, peer discussions, and applying the tools to your own work.
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This is not a “sit back and watch” programme. You’ll be expected to bring your MEL challenges into the group and apply the exercises to real situations.
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Transformation happens step by step. You don’t need to be an expert before joining, but you do need to show up and keep moving forward.
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The programme thrives when members share, exchange feedback, and learn together. Passive “lurkers” rarely get the full value.
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You’ll have milestones and check-ins. If you commit, you’ll see results, but only if you engage.
👉 In short: this programme works if you work it.
Pricing
Clarity-to-Impact™ Pro (For Individuals)
October chort is SOLD OUT.
Join the waitlist to get priority access and early-bird pricing for the next cohort.
The next cohort begin in February 2026.
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Early bird rate until 31 December 2025: €399
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Standard rate thereafter: €599.
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Spaces are limited to ensure individual feedback and community quality.
Clarity-to-Impact™ Pro (For Organisations)
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Annual: €12,000
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Includes up to 15 staff seats, quarterly consulting calls, and an annual MEL Health Check.
Click the button at the bottom of this page to pay for the organisational plan. For organisations who prefer invoicing options, please email me at contact@annmurraybrown.com
Individual enrollment for the 2026 cohort opens later this year. Join the waitlist. Once enrollment opens, spots will be offered in the order on the waitlist. In other word on a first come, first served basis.
FREQUENTLY ASKED QUESTIONS
When does the programme begin?
The Clarity-to-Impact™ Programme for individuals begins on 15 October 2025. Organisations can start at anytime.
Can I join after the programme begins?
No. Enrollment closes on October 15th 2025, and the cohort begins together on that date. This ensures everyone starts at the same point and moves through the journey as a group. The next intake will open in January 2026.
👉 If you want to join, you must secure your seat before October 14th.
What makes the Clarity-to-Impact™ Programme unique?
The M&E field is often weighed down by jargon and over-complicated tools. The Clarity-to-Impact™ Programme is the antidote. We take a straightforward, neuro-diversity-inclusive approach to M&E, ensuring that everyone on your team can grasp the concepts and apply them with ease. We'll give you a roadmap that turns complexity into clear, actionable results.
What happens after I join?
Once you secure your seat in the Clarity-to-Impact™ Programme:
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You’ll receive a confirmation email with details on how to access the member area, and what to prepare before we begin.
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You'll be invited to a kick off meeting with your fellow practitioners where we set goals and outline the journey
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Each month you’ll participate in live group coaching calls where we work through the 5 transformation stages together.
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You’ll gain access to exclusive templates, exercises, and recordings to apply between sessions.
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By the end of 6 or the 12 months, you’ll have a working MEL framework and receive recognition as a Clarity-to-Impact™ Practitioner.
How is the programme structured?
You’ll experience a blend of:
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Live group virtual sessions (facilitated by Ann-Murray Brown) to guide you through each stage.
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Practical exercises you’ll apply directly to your own organisational context.
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Exclusive tools and templates to help you design and test your MEL framework.
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Peer learning through interactive discussions and feedback.
The programme is highly practical and hands-on. You won’t just hear about MEL theory, you’ll work with Ann directly to apply the tools to your real challenges and walk away with a functioning MEL system you can use.
What time are the live sessions held?
Live sessions are typically held between 2:00 PM and 5:00 PM Central European Time (CET) to accommodate participants across multiple time zones. Specific dates and session times will be confirmed in advance via email.
What if I’m in a different time zone? Will I miss out?
All live sessions are hosted in the afternoon CET, a time chosen to work well for most participants across Europe, Africa, and the Americas. If you’re in Asia-Pacific or another region where the time is less convenient, you’ll still be fully included: recordings of each session are shared, and we host an active discussion space where you can ask questions and get feedback.
In some cases, if there’s a strong group from a particular region, we schedule an additional session that fits your time zone. Our goal is to make the programme as inclusive as possible, while keeping it manageable and energising for everyone.
What day of the week are sessions held?
Live sessions are typically held on weekdays (never on a Friday). The exact day is confirmed in advance so you can plan around it.
Is the programme the same as the M&E Academy?
No. The Academy was about access to resources and knowledge . The Clarity-to-Impact™ Programme is a structured, guided journey with milestones, accountability, and recognition. Think of it as a professional training programme and tailored support.
Is there a refund policy?
Enrollment is a fixed-term commitment (6 months). Because this is a live, guided programme, we don’t offer refunds. This policy ensures that everyone who joins is fully committed to engaging and completing the journey.
Are there any scholarships available?
At the moment there are no scholarships available.
Do I need to be an MEL expert to join?
It's for everyone.
Your job title does not have to say “M&E”, as long as you are somehow involved in measuring and reporting on the outcomes of an intervention or programme, the programme is for you. Regardless of where you are in your career, whether you're just starting out or a seasoned M&E professional, you're welcome. No prior M&E knowledge is required to be part of our programme. Even if you're already an M&E expert, you may learn something new.
Will I get one-on-one time with Ann?
The programme is delivered in group format. Organisations can book one on one consulting calls through the Org plan.
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