From Activity Tracking
to
Showing Evidence of Impact
Clarity-to-Impact® is a registered methodology used by professionals across UN agencies, international NGOs, government programmes and foundations
You're Busy Saving the World. Can You Prove It?
You've delivered projects. Written reports. Ticked every donor or compliance box.
But can you prove you changed anything?
Most organisations can't.
They count workshops. Track reach. Report activities. But when it's time to show real impact?
Silence.
You're Not Alone in This Struggle
→ Your reports overflow with data, but lack the story of change
→ Your team collects everything, but can't explain what it means
→ Your "learning sessions" happen, then gather dust
→ Donors ask "what changed?" and you scramble for answers
There js a difference between being busy for the sake of being busy and being impactful.
And without proof of real change, your funding, credibility, and mission are at risk.
Introducing the Clarity-to-Impact® Programme
That’s why I created and trademarked the Clarity-to-Impact® Programme.
After a decade of working across UN agencies, INGOs and foundations, I formalised this methodology into what is now the Clarity-to-Impact® Framework, a registered trademark that distils the essentials of strong, practical Monitoring, Evaluation and Learning.
It is a virtual programme to help both individuals and organisations move beyond activity tracking, to demonstrating real results.
The Clarity-to-Impact® Programme is built on three pillars, TIP:
Transformation (because at the end of it, both you and your work will be changed)
Inclusivity (with gender, disability, and neurodiversity at the core) and
Practicality (Real tools. Zero jargon. Immediate application).
Clarity-to-Impact® Pro (for Individuals)
This is not a course. It’s a transformation.
Most MEL courses transfer knowledge.
This one builds confidence. No more anxiety and panic around Monitoring and Evaluation. You finally get peace of mind.
Over six months, you’ll be guided through five transformation stages, applying the tools to your real projects, supported by a global community of peers and expert facilitation.
Each step turns theory into practice.
Stages Your Transformation
Month 1: Reframe Stop counting activities. Start tracing change.
Month 2: Design Build your bulletproof Theory of Change
Month 3: Measure Design your MEL Framework (with indicators, baselines, targets)
Month 4: Evidence Select methods that capture unexpected as well as “hard-to-measure” outcomes like confidence
Month 5: Learn & Communicate Turn data into insights that drive decisions and win funding
Month 6: Integrate Lock in your complete, working MEL system
👉 For individuals to achieve transformation in 6 months
Who this is (and isn’t) for
✔️This programme is for:
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Professionals tired of activity tracking and ready to prove outcomes.
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Development teams and consultants who want to integrate gender and inclusion into results frameworks.
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Practitioners who value structure, accountability, and practical tools, not just theory and jargon.
❌ This programme is not for:
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Those seeking a quick, one-off course or certificate.
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Anyone who can’t commit 4–6 hours per month for applied learning.
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Those expecting passive consumption instead of active practice.
What You’ll Achieve
By the end of the programme, you’ll:
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You will be fluent in the Clarity-to-Impact® Method, a registered, structured approach to designing MEL systems that donors trust and colleagues respect.
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Be able to clearly link activities to outcomes and impact.
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Confidently communicate change stories to donors and decision-makers.
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No more fear and panic around reporting deadlines
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Receive certification (Certification is awarded upon successful completion of the full six-month journey, including participation in live sessions and application activities. Enrolment alone does not qualify for certification)
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Gain access to tools and frameworks built on inclusive, gender-responsive principle.
Who I Am
I’m Ann-Murray Brown, an independent Monitoring, Evaluation and Learning (MEL) consultant with over 20 years of experience working with international organisations, donors, and NGOs.
I’ve worked with organisations such as the OECD, UNDP, UNICEF, WFP, UNOY, FMO (the Dutch development bank), the Dutch Ministry of Foreign Affairs, Panaroma Foundation and other UN-affiliated and donor-funded programmes. My work has included reviewing and strengthening MEL frameworks, Theory of Change logic, indicators, and evaluation approaches in high-stakes, multi-country contexts.
I’ve also contributed to and reviewed evaluation and results-based management guidance used within UN systems, including making recent revisions UNDP evaluation policy and RBM-related frameworks that practitioners regularly rely on. If you work with UN or donor documentation, there’s a good chance you’ve encountered thinking I’ve helped shape or stress-test.
What professionals are saying
“After years of reporting numbers, this was the first time my team could clearly show why those numbers mattered.”
— Panorama Global participant, 2025 Cohort
“We used to think impact was something the donor defined. Now we have a shared understanding internally of what success really looks like.”
— UNOY Peacebuilders team
Why Leading Organisations Trust the Clarity-to-Impact® Programme
✓ Proven track record with the last cohort sold out days in advance
✓ Major institutions such as UNDP, World Bank and various foundations enrolling their grantees
✓ Global reach with participants from 40 countries across 20 sectors in the last cohort.
What Is Expected from You If You Join
The Clarity-to-Impact® Programme is designed for serious practitioners and organisations who want to move beyond activity tracking and achieve real transformation. That means:
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Planning to spend 4–6 hours per month engaging with live virtual sessions, peer discussions, and applying the tools to your own work.
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This is not a “sit back and watch” programme. You’ll be expected to bring your MEL challenges into the group and apply the exercises to real situations.
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Transformation happens step by step. You don’t need to be an expert before joining, but you do need to show up and keep moving forward.
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The programme thrives when members share, exchange feedback, and learn together. Passive “lurkers” rarely get the full value.
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You’ll have milestones and check-ins. If you commit, you’ll see results, but only if you engage.
👉 In short: this programme works if you work it.
Pricing
Clarity-to-Impact® Pro (For Individuals)
Registration closes on 15 April 2026, or when full.
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Early Bird Rate: SOLD OUT
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Standard Rate: €1,199
• Monthly live sessions, self-paced modules, and a peer group you'll actually work with.
Everything you need to build a decision-oriented M&E system that holds up in practice.
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Premium Seat – €1,699 (only 8 seats per group)
• You join a closed group of peers, same people, six months
• Premium members shape the live sessions. Your work gets discussed. Your context, your challenges, your decisions.
• Invitation to an Inner Circle discussion. This is a closed discussion exclusively for premium members during the cohort.
Not recorded. Not shared.
• Recognition as a Strategic participant
Only 8 premium seats available. Once full, closed.
Prices may adjust as the cohort fills.
Secure your spot by choosing your preferred pricing plan at the bottom of this page.
Six months from now, you'll either:
Still be scrambling to explain your impact when donors ask...
OR
Walk into any meeting with evidence-backed confidence, showing exactly how you changed lives—and why you deserve continued investment.
Your choice.
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FREQUENTLY ASKED QUESTIONS
When does the programme begin?
The current cohort for the Clarity-to-Impact® Programme for individuals begins in May 2026.
Can I join after the programme begins?
No. Enrollment closes once spots are filled). This ensures everyone starts at the same point and moves through the journey as a group.
👉 If you want to join, you must secure your seat as soon as possible.
What makes the Clarity-to-Impact® Programme unique?
The M&E field is often weighed down by jargon and over-complicated tools.
This is because most MEL experts can teach frameworks but can’t translate them.
They mistake complexity for credibility, the denser the jargon, the more “serious” they think they sound.
We flip the script.
We know that that being accessible isn’t the opposite of being rigorous, it’s the highest form of rigor.
Because simplifying without dumbing down requires real mastery (that took us years to hone).
So while others cling to theory, we speak to application.
We take a straightforward, neuro-diversity-inclusive approach to M&E, ensuring that everyone on your team can grasp the concepts and apply them with ease. We'll give you a roadmap that turns complexity into clear, actionable results.
Clarity-to-Impact® is also a protected, registered framework.
It offers a consistent, proven structure that professionals across UN agencies, INGOs, foundations and government programmes can apply with confidence.
This is not “another MEL training.”
It is a formalised approach you can rely on.
In other programmes you leave with certificates.
At the end of the Clarity-to-Impact® Programme you leave with confidence and peace of mind. Monitoring and Evaluation will no longer scare you.
What happens after I join?
Once you secure your seat in the Clarity-to-Impact® Programme:
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You’ll receive a confirmation email with details on how to access the member area, and what to prepare before we begin.
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You'll be invited to a kick off meeting with your fellow practitioners where we set goals and outline the journey
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Each month you’ll participate in live group coaching calls where we work through the 5 transformation stages together.
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You’ll gain access to exclusive templates, exercises, and recordings to apply between sessions.
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By the end of 6 months, you’ll have a working MEL framework
How is the programme structured?
You’ll experience a blend of:
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Live group virtual sessions of 2 hours (facilitated by Ann-Murray Brown) to guide you through each stage.
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Self-paced online modules via a Learning Management System/platform
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Practical exercises you’ll apply directly to your own organisational context.
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Exclusive tools and templates to help you design and test your MEL framework.
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Peer learning through interactive discussions and feedback.
The programme is highly practical and hands-on. You won’t just hear about MEL theory, you’ll work with Ann directly to apply the tools to your real challenges and walk away with a functioning MEL system you can use.
What time are the live sessions held?
Live sessions are typically held at times to accommodate participants across multiple time zones. Specific dates and session times will be confirmed in advance via email.
What if I’m in a different time zone? Will I miss out?
All live sessions are hosted in times that work well for most participants across Europe, Africa, and the Americas. If you’re in Asia-Pacific or another region where the time is less convenient, you’ll still be fully included.
In some cases, if there’s a strong group from a particular region, we schedule an additional session that fits your time zone. Our goal is to make the programme as inclusive as possible, while keeping it manageable and energising for everyone.
What day of the week are sessions held?
Live sessions are typically held on weekdays. The exact day is confirmed in advance so you can plan around it.
Is the programme the same as the M&E Academy?
No. The Academy was about access to resources and knowledge . The Clarity-to-Impact™ Programme is a structured, guided journey with milestones, accountability, and recognition. Think of it as a professional training programme and tailored support.
What is the refund policy?
Enrollment is a fixed-term commitment (6 months). Because this is a live, guided programme, we don’t offer refunds. This policy ensures that everyone who joins is fully committed to engaging and completing the journey.
Are there any scholarships available?
At the moment there are no scholarships available.
Do I need to be an MEL expert to join?
It's for everyone.
Your job title does not have to say “M&E”, as long as you are somehow involved in measuring and reporting on the outcomes of an intervention or programme, the programme is for you. Regardless of where you are in your career, whether you're just starting out or a seasoned M&E professional, you're welcome. No prior M&E knowledge is required to be part of our programme. Even if you're already an M&E expert, you may learn something new.
Will I get one-on-one time with Ann?
The programme is delivered in group format. Organisations can book one on one consulting calls through the Org plan.
What is NOT covered in the programme?
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It does not teach Randomised Control Trials (RCTs) or other statistical experimental designs.
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It does not touch on data analysis or advanced statistical software or coding.
The Clarity-to-Impact® Programme is facilitated by Ann-Murray Brown, international MEL consultant and founder of the M&E Academy, with 20+ years of experience advising OECD, UN, EU, foundations and national governments.
All content is grounded in inclusive, participatory, and practical MEL principles.
Clarity-to-Impact® is a registered trademark of Ann-Murray Brown.
© Ann-Murray Brown. All rights reserved.
Best Value
Clarity-to-Impact® (Standard)
1,199
Valid for 8 months
Monthly live sessions
Self-paced modules
Collaborative peer group
Best Value
Clarity-to-Impact® (Premium)
1,699
Valid for 8 months
You join a closed group of peers, same people, six months
Your work gets discussed in live sessions
Invitation to an Inner Circle discussion
Recognition as a Strategic participant