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Webinar on The Art of Influential Evaluation:
Crafting Communications for Maximum Impact

Join the webinar, "The Art of Influential Evaluation: Crafting Communications for Maximum Impact" which takes place on 25 January 2024 at 15:00h CET.

Aim: To equip persons with skills and actionable strategies for communicating complex information succinctly and persuasively to bolster the impact of their evaluative work within any sector.

Objectives of the webinar: 

By the end of the webinar participants will be able to:

  • Explain best practices in evaluation communication; principles of clear, persuasive communication.

  • Integrate storytelling methods into evaluation reporting to make data more relatable and impactful.

  • Tailor communication to different stakeholders (e.g., policymakers, community members, funders) The power of storytelling in presenting evaluation findings.

  • Use software to create infographics


Target Audience: Researchers, M&E and development professionals who are at varying stages of their career. Whether you're involved in civil society, government agencies, academia, or private sector or advocacy initiatives, this workshop offers crucial insights and practical skills to enhance your story-telling and use of evaluation findings for behaviour change and influencing policy. You don't need formal training as a M&E practitioner or in communications to be part of this workshop.

Duration: 90 minutes

Recording: As persons are in different time zones, the time of the workshop may not be convenient for everyone. Therefore, the workshop will be recorded and available in the M&E Academy section of this website for persons to (re) watch at their convenience. By attending the workshop you give your consent for the recording.

Delivery: The workshop is via Zoom and will be participatory with 'hands on' activities.

Presenter: Ann-Murray Brown

Delivery: The workshop is via Zoom and will be participatory. The Zoom link will be sent via email TWO days before the event begins.


Cost: The webinar is free for members of the M&E Academy.

Not a member but still wish to be part of the workshop? Sign up for the M&E Academy now and secure your spot at this webinar.


Other benefits of being a member of the Academy are:

  • Automatic registration for other monthly workshops. This is 12 workshops for the year. Additionally, free (or discounted) admission to other special events of partner institutions.

  • Access to M&E resources such as publications and 100+ downloadable infographics

  • The opportunity to have your questions answered by both Ann-Murray Brown and other experts in the industry.


The Academy is reasonably priced at just 29.99 euros for the year so that the cost is not a barrier to access.


Members of the Academy are automatically registered for the workshop and an email with the Zoom calendar invitation to the workshop will be sent to all Academy members (including new members) via email TWO DAYS before the event.


If you are not yet a member, and wish to join the Academy so you can get access to the workshop, please hit the button below.

​​​Ann-Murray Brown

Monitoring, Evaluation and
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