Ann-Murray A. Brown
Monitoring and Evaluation Expert
For far too long the traditional approach makes M&E complicated and intimidating.
Likewise, the trend in the industry has been to write evaluations (and all things M&E) in stiff, boring academic language that is fully laced with technical jargons.
We believe that this goes against the spirit of utilization-focused and participatory evaluations. How can persons use and apply M&E when they can't even fully understand or relate to it? How can the voice of the vulnerable be heard and their lives transformed if the studies with the findings are not presented in an engaging way?
The core value on which this business is built is to 'de-mystify' M&E, to present the concepts in an accessible language that everyone can understand. M&E can be simple, easy and most of all...FUN! Everyone can do M&E!